SMACIN GRACEFULL TEAM TikTok and Vizio team up for custom smart TV integration — Sorensen Consumer technology research firm Parks Associates finds 60% of U.S. internet households with a connected entertainment device chose smart TVs as their preferred device to consume video in Q1 2022. Samsung, Roku, Amazon, LG, Vizio and Google are the main players controlling the point of consumption and are expected to become even more powerful within the streaming industry over time. ADVERTISEMENT Both consumers and industry stakeholders are focusing on the smart TV as the entertainment centerpiece of the home. Though other platforms such as game consoles are still used to consume video, consumers are moving to the smart TV as their device of choice, and secondarily toward streaming players. ADVERTISEMENT Similarly, advertisers, measurement companies and other industry

"How do you have internet when you live in huts?" "Do you have clean water?" African TikTokers deal with these questions and stereotypes every day in the comments on their videos. In order to fight back against these cliches, many of them have decided to respond with humour. One Observer, Charity Ekezie, is a Nigerian woman with more than 400,000 followers on the app. She told the SGT Observers team how she was breaking down misconceptions about Africa in her videos. SMACIN GRACEFULL TEAM Meet the TikToker using humour to break down stereotypes of Africa ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT Some people online have an almost prehistoric view of Africa as a place with no running water, internet access, refrigerators or beds. ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT These people have no reservations about sending these

TikTok is the fastest-growing social media platform that broke all records. As of January 2022, TikTok has 1000M+ monthly active users due to this the usage of TikTok for business is increasing day-by-day for exponential growth. This social media platform mainly focuses on content creation rather than pushing on monetization making it a viable option for better reach. By bringing music to the social media game, what started off as teenagers trying themselves at lip-syncing attracted much more, quickly drawing competitive dancers, actors, and worldwide influencers… as well as brands seeing the potential of these younger and ‘more authentic’ digital influencers. SMACIN GRACEFULL TEAM The 10 most popular TikTokers in 2022 The platform is still young and its rankings are far from set in stone. Take a look at the Top 10 influencers on TikTok right now! ADVERTISEMENT 1. Charli D’Amelio