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Research: Smart TV, streaming media player viewing habits similar

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SMACIN GRACEFULL TEAM Research: Smart TV, streaming media player viewing habits similar Findings from Hub Entertainment Research’s study, Streaming TV: Built-In vs Plugged-In?, suggest that whether people are using a smart TV or a streaming media player (SMP), their habits are very similar. ADVERTISEMENT In the past few years, streaming to a TV screen has primarily become the domain of smart TVs (via their built-in capability) and streaming media players such as Roku or Fire TV (via a box or stick plugged into a TV set). ADVERTISEMENT Are there differences in how viewers stream depending on the device they use? Hub’s new report explores this topic in depth. ADVERTISEMENT Smart TVs and streaming media players (SMPs) are living side-by-side: Rather than smart TVs replacing SMPs outright, many viewers use smart TVs and SMPs as complements to each other

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