Sgt4succsess SMACIN GRACEFULL TEAM Report: World Cup viewing doubles traffic demand Pay-TV providers are experiencing unprecedented traffic demand on their video networks, driven by strong consumer interest in the FIFA World Cup Qatar 2022 according to content delivery software and service provider Velocix. ADVERTISEMENT Velocix has tracked the video traffic peaks in countries around the world as fans watch the football tournament in Qatar. ADVERTISEMENT The company’s managed services team has recorded the largest viewing increases in Latin America, with pay-TV operators’ peak traffic levels rising by as much as 140 per cent in some countries. ADVERTISEMENT In Europe, the peak traffic increases have also been impressive, with video service providers experiencing surges of up to 82 per cent. In North America, modest increases in peak traffic have be

Sgt4succsess SMACIN GRACEFULL TEAM Portugal: Pay-TV grows to 4.5m subs in Q3 The Portuguese pay-TV market saw a growth of 134,000 subscribers (+3.1 per cent) in Q3 2022, compared to the same period last year, to 4.5 million customers, according to data from the National Communications Authority (Anacom). ADVERTISEMENT The figures reveal a slowdown of the market compared to previous years as Q3 2021 saw 3.2 per cent growth and Q3 2020 registered 4.1 per cent growth. ADVERTISEMENT The percentage of households subscribing to pay-TV services rose 2.7 per cent, year on year, to 95.7 per cent. FTTH technology boosted growth, adding 265,000 subscribers (+11 per cent) to 2.7 million, accounting for 59.9 per cent of total subscribers. ADVERTISEMENT Cable TV was the second most popular distribution technology (28.4 per cent), followed by satellite TV – DTH (8.3 p

Sgt4succsess SMACIN GRACEFULL TEAM Research: AVoD nearly a ⅓ of video consumption Research from entertainment technologist TiVo finds that the average number of video services used by North American consumers is approaching double-digits for the first time in history, up to an average of 9.86 video services from 8.8 a year ago. ADVERTISEMENT According to the TiVo Video Trends Report, contributing to the rise is an increase in adoption of ad-supported video on demand (AVoD) services, also referred to as free ad-supported streaming TV (FAST); ADVERTISEMENT AVoD services account for 32 per cent of the overall share of video services used by consumers in 2022, compared to 26 per cent in Q4 2021; and the average consumer is now using three ad-based video on demand services. ADVERTISEMENT While consumers’ willingness to pay for ad-free programming has been

Sgt4succsess SMACIN GRACEFULL TEAM Research: 66% US homes have live pay-TV Findings from Leichtman Research Group (LRG) indicate that 66 per cent of TV households nationwide have some form of pay-TV service. ADVERTISEMENT The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 79 per cent in 2017, 88 per cent in 2012, and 85 per cent in 2007. ADVERTISEMENT Non-subscribers to pay-TV services break into three similar-sized groups based on their prior pay-TV subscription. ADVERTISEMENT About 31 per cent of non-subscribers last had a pay-TV service within the past three years, 35 per cent last had a pay-TV service over three years ago, and 34 per cent never had a pay-TV service. ADVERTISEMENT Among those that never had a pay-TV service, 52 per cent are ages