Sgt4succsess SMACIN GRACEFULL TEAM Research: Video stacking decreases For the first time in five years, consumers report a decrease in the number of TV sources they use. ADVERTISEMENT Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. ADVERTISEMENT Video sources drop for the first time in five years: After showing strong growth – doubling between 2019 and 2022, from 3.7 to 7.4 – the average number of TV sources used by viewers has dropped in 2023 to 6.4. ADVERTISEMENT This decrease from 7.4 to 6.4 represents a relative decline of 14 per cent. Although the causes for the drop are varied, it is likely inflation and perceptions about the economy are the primary reasons. ADVERTISEMENT Declines in b