Research: Frugality key concern for marketers in 2023
Sgt4succsess SMACIN GRACEFULL TEAM Research: Frugality key concern for marketers in 2023 Attest, a consumer research platform, has released data on the marketing trends that will shape 2023. ADVERTISEMENT The research is found within the third annual UK Consumer Trends report which tracks sentiment and behaviours ahead of the new year. ADVERTISEMENT Divided sentiment amongst consumers and three key worries weigh on their minds The data reveals that a slim majority of British consumers (46 per cent) are feeling positive; by contrast, 30 per cent feel negative as they head into the New Year. ADVERTISEMENT When it comes to what’s stressing the nation out, their biggest worries for next year are unaffordable energy bills (59 per cent), followed far behind by the war in Ukraine (7 per cent) and increases in petrol prices (6 per cent). Key findings for th