SMACIN GRACEFULL TEAM Data: Advertisers increasing Instagram ad spend Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. ADVERTISEMENT Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. Instagram advertisers’ ad spend breakdown: ADVERTISEMENT 87 per cent (15,200) of Instagram advertisers sampled spent less than $50,000 (€49, 935) so far in 2022 (through Q2). However, the combined spend of these companies was over $114 million. ADVERTISEMENT Instagram attracts small advertisers. Over 8,700 (50 per cent) of those companies spent less than $10,000. $147 million was spe