Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. SMACIN GRACEFULL TEAM Objectives and Importance of Advertising Let us take a look on the main objectives and importance of advertising. Objectives of Advertising Four main Objectives of advertising are: .Trial .Continuity .Brand switch .Switching back ADVERTISEMENT ADVERTISEMENT Let’s take a look on these various types of objectives. Trial: the companies which are in their introduction stage generally work for this objective. The trial objective is the one which involves convincing the customers to buy the new product introduced in the

In 2020, LEGO® launched a marketing campaign for their new product: Braille Bricks by LEGO®. Designed to help children who are blind or visually impaired learn the Braille system of reading and writing, Braille Bricks was launched in twenty countries over the next six months following a successful pilot program. SMACIN GRACEFULL TEAM A Quick Start Guide to Effective Marketing Campaigns This launch was driven by a strategic, well-coordinated marketing campaign that included: a dedicated website, video, press releases, media coverage/PR, social media, ads, webinars, and more. ADVERTISEMENT ADVERTISEMENT In addition to developing an incredibly valuable and innovative new product, LEGO’s global launch of Braille Bricks offers an insightful glimpse into just how many content assets, channels, and promotional strategies can go into executing a successful marketing campaign.