Objectives and Importance of Advertising
Advertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. SMACIN GRACEFULL TEAM Objectives and Importance of Advertising Let us take a look on the main objectives and importance of advertising. Objectives of Advertising Four main Objectives of advertising are: .Trial .Continuity .Brand switch .Switching back ADVERTISEMENT ADVERTISEMENT Let’s take a look on these various types of objectives. Trial: the companies which are in their introduction stage generally work for this objective. The trial objective is the one which involves convincing the customers to buy the new product introduced in the