Research: Social media creators driving viewers to SVoDs
Sgt4succsess SMACIN GRACEFULL TEAM Research: Social media creators driving viewers to SVoDs CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. ADVERTISEMENT For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing releases. ADVERTISEMENT CreatorIQ has provided a behind-the-scenes look at creator marketing strategies (Q1 to Q3 2022) powering success for three leading video streaming services. ADVERTISEMENT Netflix By The Numbers: Number of Creators: 28k Number of Posts: 172.2k Impressions: 12.1 billion Engagements: 881.8 million ADVERTISEMENT CLICK TO EXPLORE THE