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Research: AVoD nearly a ⅓ of video consumption

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Sgt4succsess SMACIN GRACEFULL TEAM Research: AVoD nearly a ⅓ of video consumption Research from entertainment technologist TiVo finds that the average number of video services used by North American consumers is approaching double-digits for the first time in history, up to an average of 9.86 video services from 8.8 a year ago. ADVERTISEMENT According to the TiVo Video Trends Report, contributing to the rise is an increase in adoption of ad-supported video on demand (AVoD) services, also referred to as free ad-supported streaming TV (FAST); ADVERTISEMENT AVoD services account for 32 per cent of the overall share of video services used by consumers in 2022, compared to 26 per cent in Q4 2021; and the average consumer is now using three ad-based video on demand services. ADVERTISEMENT While consumers’ willingness to pay for ad-free programming has been

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