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Analysis: Netflix losing share of popular US titles

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SMACIN GRACEFULL TEAM Analysis: Netflix losing share of popular US titles From holding a 72 per cent share of the 100 most popular SVoD titles in the US in August of 2015, Netflix has seen a steady decline to under 30 per cent in the last seven years, notes Josh Rustage, Analyst at Ampere Analysis. ADVERTISEMENT “Ampere’s proprietary Popularity Score, which measures online engagement with individual titles, indicates that as of August 2022 Netflix’s share has fallen to 28 per cent of the top 100 SVoD titles in the US, the lowest in the company’s history,” he advises. ADVERTISEMENT “Across the US SVoD market, this share is now within 15 per cent of competitors such as HBO Max (17 per cent) and Peacock (18 per cent) with the Disney+ Hulu bundle now the largest provider (37 per cent).” ADVERTISEMENT According to Rustage, this drop in the proportion of

Research: Smart TV, streaming media player viewing habits similar

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SMACIN GRACEFULL TEAM Research: Smart TV, streaming media player viewing habits similar Findings from Hub Entertainment Research’s study, Streaming TV: Built-In vs Plugged-In?, suggest that whether people are using a smart TV or a streaming media player (SMP), their habits are very similar. ADVERTISEMENT In the past few years, streaming to a TV screen has primarily become the domain of smart TVs (via their built-in capability) and streaming media players such as Roku or Fire TV (via a box or stick plugged into a TV set). ADVERTISEMENT Are there differences in how viewers stream depending on the device they use? Hub’s new report explores this topic in depth. ADVERTISEMENT Smart TVs and streaming media players (SMPs) are living side-by-side: Rather than smart TVs replacing SMPs outright, many viewers use smart TVs and SMPs as complements to each other

Rausing invests in Envision

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SMACIN GRACEFULL TEAM Rausing invests in Envision London-based Envision Entertainment has secured significant funding from British/Swedish investor Magnus Rausing, heir to the multi-billion-dollar Tetra Pak business. Rausing will join Envision’s board and actively support its strategy to become a global studio through his international network. ADVERTISEMENT Envision founder and Chief Content Officer, Michael Nakan, said:“Magnus is the rare investor who is able to help scale every investment he makes. I greatly admire his previous investments in media, tech and sustainability, and I am thrilled to welcome a partner who shares our vision to create hit franchises with global appeal. ADVERTISEMENT This investment will enable us to build our team and boost our slate of premium scripted projects from countries around the world; following the success of CONNECTED:

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