TikTok and Vizio team up for custom smart TV integration — Sorensen
SMACIN GRACEFULL TEAM TikTok and Vizio team up for custom smart TV integration — Sorensen Consumer technology research firm Parks Associates finds 60% of U.S. internet households with a connected entertainment device chose smart TVs as their preferred device to consume video in Q1 2022. Samsung, Roku, Amazon, LG, Vizio and Google are the main players controlling the point of consumption and are expected to become even more powerful within the streaming industry over time. ADVERTISEMENT Both consumers and industry stakeholders are focusing on the smart TV as the entertainment centerpiece of the home. Though other platforms such as game consoles are still used to consume video, consumers are moving to the smart TV as their device of choice, and secondarily toward streaming players. ADVERTISEMENT Similarly, advertisers, measurement companies and other industry