Nollywood Movie A LADY'S DESIRE






Nollywood Movie A LADY'S DESIRE

Bollywood and Hollywood are the two most known “woods” in the world, or at the very least, the top two film industries in the world. Actually, it depends how we measure that statement.

Nollywood is another industry that seems to be passing Hollywood in terms of the amount of movies it produces a year. How is this possible? It seemed to have happened overnight. But did it? What is Nollywood and how did it become the second largest film industry in the entire world?



Nigeria's film industry is huge, both in productivity and reach. But how did it get to this stage and what are its origins? Charles Igwe, CEO of Nollywood Global Media Group, explains. What is Nollywood?

The term 'Nollywood' was coined by the New York Times journalist Norimitsu Onishi in 2002 when he observed film-making activity in Lagos, Nigeria. The term mirrors two of the most famous areas of film production:
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Hollywood in the US, and Bollywood in India's Bombay. For some, Nollywood encapsulates the array of actors and actresses emerging from the film-making activity in Nigeria; for others, it refers to the collection of the thousands of movies that have been made there.
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However, Nollywood is best understood as referring to the process of film-making in Nigeria, where the films are produced using any and all tools available, adequate or otherwise. This can mean creating movies in volatile and uncertain conditions, often with incredibly short turnaround times. Observing this seemingly impossible production environment is what inspired Norimitsu to coin the term 'Nollywood', which really refers to 'nothing wood', i.e., creating something out of nothing.
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To explain this a little further, a medical doctor friend of mine, in describing his experience of our film-making activities, likens it to performing open-heart surgery with forks and knives, but the genius of it all, he continues, is that the patient survives. We have come from 'nothing' to all that the world acknowledges today.
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What are the main ingredients of a Nollywood movie that make it unique?

The first operators in Nollywood created stories and scripts that fitted into what was being produced at the time, while supporting a business model that guaranteed profit. The early stories were united by popular themes such as love, marriage and conflicts with mothers-in-law. Film-makers produced clusters of movies based on those themes until the trend tapped out and a new one took its place. But the themes of love, betrayal, conflict, deception and triumph unite most of the stories.
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Early Nollywood movies reflect the colourful culture, architecture and, in many cases, the relative affluence in our Nigerian societies, while remaining true to authentic, believable storytelling.
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Stories had to resonate with target audiences and be supported by a strong cast, usually with at least one popular figure. The films were often shot in residences and offices over the course of a few days, and in iconic vehicles, such as BMWs and Mercedes, which were hired for short-term use.
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More recently, however, global recognition has brought about bigger budgets, with interest from institutional finance, and more mainstream productions. The producers of Half of a Yellow Sun, for example, raised most of their estimated GBP 4.2 million budget from local investors in Nigeria. This development has somewhat diluted the inventive, cutting-edge instincts of the early film-makers in Nollywood. ADVERTISEMENT
In the early days, movies like Living in Bondage, Rattlesnake, Violated Glamour Girls, and Nneka the Pretty Serpent were financially very successful. In more recent times, movies like 30 Days in Atlanta, October 1, Ije, and The Meeting have also earned awards and critical acclaim. The jury is still out on the business success of these movies, as there are cries of rampant piracy.
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Though piracy was present in the early days of Nollywood, it was better handled then. Our main objective then was to be profitable, so we factored piracy into our profit calculations, as we didn't have the resources to deal with piracy according to US or UK models.
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